The Idea

The interaction between simple things can create novel, complex and unpredictable systems.

Finding Truth

Systems Thinking

• Language Individual sounds and even words don't have much of a meaning. However, when part of a system, the interconnection between words creates deep meaning over time, space and contexts.
• Society

Cultural beliefs and values as well as institutions that govern our norms and standards only arise over long periods of time as the result of the interaction of millions of people.

• Wetness

While a the water in a bucket is 'wet', none of the individual H2O molecules that make this have that same 'wetness' property — it arises only from an interaction between these individual molecules.

• Life What we regard as life, complex as humans or simple as singular cells, arises from an interaction of molecules in a very specific and highly complex way — while none of the molecules is alive itself.
• Corporate Cultures How working at a company feels like depends on the social dynamics and the hard to describe 'climate' that exists in relation to the organization — none of which can be explained by looking at individual people employees but only by studying the system of communication, processes and learned behavior between people.

"If you wish to make an apple pie from scratch, you must first invent the universe."

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